AS Colour: B2C & B2B Migration
Premium blank apparel for the creators, decorators and makers of today.
Services
BigCommerce Replatform
Support & Optimisation
System Integration
UI/UX Design
Web Development
Website & Data Migration
industries
Fashion & Apparel
Since 2005 AS Colour has grown to be one of NZ's largest apparel brands, boasting five distribution facilities and twenty-five retail locations across the United States, United Kingdom, Australia and New Zealand.
Beautifully blending B2C and B2B seamlessly into a single website, we’ve implemented multiple iterations of the UI/UX and continue to evolve the digital experience inline with their global expansion. Our collaboration has enabled AS Colour to continue to grow internationally.
Using a powerful platform and tech-stack combination
successfully migrated to
Increased USA traffic by
51%
Increased USA revenue by
45%
Increased USA orders by
39%
How we did it
strategy
Synchronised POS
Seamlessly Aligned Tech Stack
Platform Overhaul
design
Custom UX / UI
Mobile Optimised
Efficiently Aesthetic
development
Transition to BigCommerce
Global Integration
USA Expansion
The Challenge
Legacy systems blocked growth.
- An Aging Platform
- DTC and B2B on One Platform
- International Expansion
The Solution
Simplified, scalable, future-ready.
- Migrated from Magento 1 to BigCommerce with Moustache Republic to support global DTC and B2B growth
- Built tailored DTC and B2B experiences within one BigCommerce site, streamlining management and UX
- Developed a shared codebase with a-specific customisation to support global growth and local UX
Grow with the mo.
Talk to us about how we can grow your eCommerce business too.
