Capral: B2B Replatform
Australia’s largest manufacturer and distributor of aluminium profiles.
Capral needed a future-ready platform that could serve the nuanced needs of both retail customers and long-term trade partners. Moustache Republic replatformed Capral to BigCommerce, crafting a digital experience that blends commerce with configurability. From custom pricing to permission-based purchasing and quoting, the solution empowers Capral’s customers with tailored access to products and trade tools. A deep integration with Pronto ERP ensures accuracy and automation at scale, while Klaviyo, Salesforce, and third-party freight logic enhance marketing and fulfillment. The result: a scalable, secure, and powerful commerce engine for Australia’s aluminium leader.
How we did it
Digital Transformation
Trade Enablement
B2B/B2C Unification
User Role-Specific UX
Simplified Ordering
Trade-Centric Navigation
BigCommerce Build
Custom B2B Features
ERP & CRM Integration
The Challenge
Bringing Trade, Retail & Operations Together
- Disconnected systems created inefficiencies across teams
- Needed differentiated user access for trade, retail, and admin
- Legacy workflows didn’t support self-service or quoting online
The Solution
A Platform Built for the Future of B2B
- Replatformed to BigCommerce with custom B2B logic
- Integrated with Pronto ERP, Klaviyo, Salesforce, & freight tools
- Built custom user roles, pricing, quoting, and approval flows
Grow with the mo.
