Grace Loves Lace ecommerce website by Moustache RepublicGrace Loves Lace ecommerce website by Moustache Republic

Grace Loves Lace: Replatform

The world's most-pinned wedding dress brand, redefining bridal with modern luxury.

Services
Shopify Plus Replatform
UI/UX Design
System Integration
Web Development
industries
Fashion & Apparel
Grace Loves Lace partnered with Moustache Republic to replatform to Shopify Plus, unifying their digital presence across key global markets. With a customer-first mindset, we streamlined the path to purchase, enhanced mobile usability, and integrated critical systems to support seamless global growth.

As a disruptor in the bridal industry, Grace Loves Lace needed an eCommerce platform that matched their innovation and pace of growth. Moustache Republic led a full Shopify Plus replatform, delivering a beautiful, high-performing site tailored for global audiences. We integrated Global-e, Klaviyo, and Loop Returns to enhance customer experience across every touchpoint. The result: faster load times, better conversions, and a premium journey worthy of the world’s most sought-after wedding dresses.

Using a powerful platform and tech-stack combination
Grace Loves Lace mobile screen 1
Grace Loves Lace mobile screen 2
Grace Loves Lace mobile screen 3
Grace Loves Lace mobile screen 4
Grace Loves Lace mobile screen 5
Grace Loves Lace mobile screen 6

How we did it

strategy

Global Expansion

Scalable Architecture

Customer Journey

design

Mobile-First UX

Luxury Aesthetic

Product Discovery

development

Shopify Plus Build

System Integration

Conversion OptimisationOngoing Optimisation

Grace Loves Lace brand imagery
Grace Loves Lace brand imagery

The Challenge

Scaling Luxury Bridal for Global Demand

  • Outdated platform limiting international growth
  • Mobile UX not supporting conversion
  • Disconnected tech stack and post-purchase experience
Grace Loves Lace website on desktopGrace Loves Lace website on desktop

The Solution

A Global Love Story, Reimagined

  • Replatformed to Shopify Plus
  • Designed intuitive, mobile-first UX
  • Integrated Global-e, Klaviyo & Loop Returns

Grow with the mo.

Talk to us about how we can grow your eCommerce business too.
Work with us
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