JD Sports SEA Markets: Replatform
A global leader in sport-inspired fashion and streetwear.
With a reputation as a global authority in streetwear and sneaker culture, JD Sports needed a fast, flexible platform to serve the unique needs of their Southeast Asia markets. Moustache Republic migrated JD from legacy systems to Shopify Plus and integrated key technologies including Akeneo, Bloomreach, Algolia, Elevar, and Tapcart. The result is a scalable, modern eCommerce experience that gives local teams the tools to run content, merchandising, and promotions independently, without relying on international dev support.
How we did it
Tech Stack Strategy
Platform Scalability
Regional Enablement
Content Flexibility
Brand Consistency
Youth-Centric UX
Shopify Plus Build
Enterprise Integration
Custom Enhancements
The Challenge
Unlocking Local Agility Across SEA
- Legacy platform slowed down updates and releases
- Limited control for local teams over promotions and product updates
- Needed scalable infrastructure to support SEA markets
The Solution
From Legacy to Local Empowerment
- Replatformed SEA stores to Shopify Plus
- Integrated Akeneo, Bloomreach, Algolia & more
- Enabled fast, localised content and campaign management
Grow with the mo.
